Content Hub Seller and Marketing Fundamental
Content Hub Seller and Marketing Fundamental Introduction: Production and Distribution Process Ø Create - Creation Ø Manage - Management Ø Publish – Distribution Fundaments: Ø Right Content Ø Right Channel Ø Right Time Sitecore Content Hub Lifecycle (360 Degree View) : Ø DAM (Digital Asset Management) Ø CMP (Content Marketing Platform) Ø PCM (Product Content Management) Ø MRM (Marketing Resource Management) Ø W2P (Web To Print) Sitecore DAM: Simply Storage Management , Distribution and Control of Digital Assets. Ø Control Metadata Ø Eliminate Redundancy Ø Ensure Compliance – Preview images, videos, layouts and other files. Sitecore CMP: Streamline Content strategizing, planning, creation and publication. Ø Planning Ø Creation Ø Distribution of marketing content Sitecore PCM: Stay on the top of all your product content for ecommerce and other downstream apps. Ø ...