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Showing posts with the label Sitecore Analytics

Sitecore Discover - Part 2

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  A Handbook for the Sitecore Search Customer Interaction Console For Business users, the Customer Engagement Console (CEC) provides tools to craft and adjust search rules, build innovative content discovery experiences, perform A/B testing, and monitor performance metrics. This supports a flexible strategy for enhancing user engagement and personalizing content delivery according to real-time data and user input. For Developers, the CEC functions as a comprehensive environment for deploying and testing Sitecore Search APIs. It facilitates smooth integration and debugging of search features within digital platforms. The Functional Components of the Customer Engagement Console Each functional area within the CEC is crafted to enable teams to efficiently manage and improve the search experience. This makes Sitecore Search an essential tool for any organization looking to optimize their digital presence with advanced search capabilities. The Site Performance Tab The Site Per...

Sitecore Analytics and Data-driven Insights

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  Sitecore Analytics and Data-driven Insights Sitecore Analytics is a Powerful feature within the Sitecore Experience Platform (XP) that enables organizations to collect, Analyses, and derive actionable insights from user interactions with their websites or digital experiences. By leveraging Sitecore Analytics, businesses can gain a deeper understanding of user behaviours, preferences, and engagement, leading to data-driven decision-making. Here are key aspects of Sitecore Analytics and how it contributes to deriving insights:   1. Tracking and Capturing User Interactions: Sitecore Analytics captures a wide range of user interactions, including page views, clicks, form submissions, downloads, and more. By tracking these interactions, organizations can build a comprehensive view of how users engage with their digital properties.   2. Personalization Based on User Behaviour: Analysing user behaviour data allows organizations to implement personalized content strategie...

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