Getting Started With Sitecore Send : Part 1

By Er. Pranshu Katiyar (Software Engineer) -

 What is Sitecore Send

Ø Sitecore Send provides you with all the necessary tools to onboard and get started down your email marketing path.

Ø Sitecore Send is a microservices-based, API-first, cloud-native marketing platform that enables marketers to drive contextual and personalized interactions by leveraging customer data. It simplifies email creation and distribution and enables marketers to deliver omnichannel customer engagement without needing to write any code. 



Ø Sitecore has been moving towards a new SaaS-based platform to replace its flagship, integrated one-stop-shop suite of solutions. As part of the effort to expand their best-of-breed, composable offerings, they added Moosend to their growing list of recent acquisitions, and Moosend is now Sitecore Send. 


Ø Sitecore Send represents a shift towards delivering personalized experiences for modern enterprises by leveraging visitor data to provide:

·    Email marketing using list segmentation and personalization

·    Campaign reporting and analytics

·    Simple marketing automation workflows

·    Landing pages, targeted emails, and forms

Benefits of Sitecore Send

  • Ø Sitecore Send is an independent API-first, microservice platform that you can easily integrate into your existing DXP. Since it’s SaaS-based, marketers can use it to power customer engagements and interactions, create personalized emails and lists, capture and aggregate visitor data, and drive omnichannel deliveries.
  • Ø Sitecore Send gives marketers a comprehensive picture of customer journeys across all channels, enabling them to analyze real-time responses and send contextual messages at the right time using the customer’s preferred medium.
  • Ø Another advantage to using Sitecore Send is that you can build email lists and manage them by generating embedded forms. Furthermore, you can import or export email recipients and segment them to create better-targeted campaigns.
  • Ø Sitecore Send enables marketers to gather user-permissioned data as part of their contextual marketing efforts. It helps businesses capture email interaction data so as to tailor interactions according to customer needs and preferences.
  • Ø Sitecore Send lets marketers customize brand communications on-the-go with its attractive pre-built templates. By leveraging its simple interface, content templates, and drag-and-drop functionality, brands can easily create consistently engaging digital communications.
  • Ø With Sitecore Send, you can create consistent, repeatable marketing campaigns for your recipients. These campaigns can include email newsletters, sales confirmation, service updates, and more.
  • Ø Sitecore Send provides default and custom reports on the performance of your campaigns. when delivering campaigns is that they can generate reports to analyze and better understand customer engagements and interactions.
  • Ø You can automate your marketing communications with Sitecore Send. It allows marketers to plan and automate the entire communication lifecycle, which results in a shorter time to market.
  • Ø Sitecore Send is a cloud-native automation tool that helps marketers drive engagement and improve marketing capabilities throughout a customer journey.
  • Ø The greatest benefit of Sitecore Send is that enterprises can integrate it with their existing marketing technology stack and digital experience platform.

FAQ1: What can Sitecore Send do for your business?

  • Sitecore Send’s advanced features and flexibility give you the freedom to connect better with your audience to create lasting relationships.
  • Sitecore Send’s API-first, integrated approach, gives your business a single unified digital experience platform that will support all your cross-channel marketing activities.

FAQ2: Can you use Google Analytics with Sitecore Send?

Yes, if you have Google Analytics configured to track conversions, you can use it to track any link clicks from your Sitecore Send campaign.

FAQ3: Who's using Sitecore Send?

Sitecore Send was formerly known as Moosend and was acquired by Sitecore in 2021. It’s trusted by top brands like Ogilvy, Vogue, GQ, TEDx, Sephora, Dominos, and more.

Problems In Sitecore’s Email Marketing Service

With Sitecore Send, enterprises can proffer solutions to several underlying issues that plague marketing teams and make it difficult for them to develop successful marketing campaigns.

1. Vendor-lock

2. Concerns with disparate data

3. Developer-Marketer Alignment

4. Slow customer journeys

5. Disconnected digital experiences

Comments

Post a Comment

Read More Blogs Here....

Sitecore JavaScript Services

By Er. Pranshu Katiyar (Software Engineer) -
Image
  Sitecore JavaScript Rendering SDK (JSS) What Is Sitecore Jss: Sitecore JSS offers front-end developer of whole new way of working and interacting with Sitecore. Building a JavaScript app on top of Sitecore has never been easier. Simply use your Favourite JavaScript framework and leverage the Sitecore capabilities to power your applications. What is Headless Development: Sitecore Headless Development is based on a rendering host front end and a Sitecore instance back end. This decoupling of logic domains makes a Sitecore solution easy to develop, maintain, scale, and upgrade. Sitecore ASP.NET   Rendering SDK - https://doc.sitecore.com/xp/en/developers/hd/200/sitecore-headless-development/sitecore-asp-net-rendering-sdk.html Getting started with the latest version of Jss Application To develop a JSS application, you need: Ø   An operating system supported by Node (Mac, Windows, Linux). Ø   Node. We recommend using the latest long-term support (LTS)...
Read more

LaMDA Software

By Er. Pranshu Katiyar (Software Engineer) -
Image
  LaMDA Software Introduction: ·     LaMDA is a family of conversational large language models or AI-driven chatbot developed by Google . Originally developed and introduced as Meena in 2020, the first-generation LaMDA was announced during the 2021 Google I/O keynote, while the second generation was announced the following year. it's basically an advanced form of a chatbot.            ·         The acronym stands for " Language Model for Dialogue Applications ". Built on the seq2seq architecture , transformer-based neural networks developed by Google Research in 2017, LaMDA was trained on human dialogue and stories, allowing it to engage in open-ended conversations. ·         Google will release LaMDA to small groups of people in batches, test the app, and work on feedback to make it better, before making it available to the general public. ·     ...
Read more

Component In Sitecore / Create One Column Component In Sitecore:

By Er. Pranshu Katiyar (Software Engineer) -
Image
What is Component / What are Sitecore components: A component defines a part of the page. It can contain layout information, for example, content fields and placeholders, and their positions on the page, as well as business logic or metadata for the page.  In Sitecore, a page consists of a page layout and components. The page layout defines the overall structure of the page. A developer creates the page layout, which can contain placeholders where you can insert components. A component defines a part of a page. Typically, you reuse components on multiple pages. If the component displays content, you can save the content to the page item or to a separate content item. You assign a content item to the component on the page, and you can reuse the content item on other pages. Simple Steps for How to Create one Column Component (For Beginners) Step 1 -   Create a Template name “ ColumnTemplate” Location :   /sitecore/templates/Feature/Composites/ColumnTemplate Step 2 - Cre...
Read more

Blockchain Technology

By Er. Pranshu Katiyar (Software Engineer) -
Image
Blockchain Definition: Ø   A blockchain is a digitized, distributed, consensus-based secure storage of information protected from revision and tampering over the peer-to-peer network. Ø   Most often used in association with cryptocurrencies like BitCoin, blockchain is a digital, distributed, public-ledger technology designed to record transactions in a secure, tamper-proof, yet publicly accessible way that resists tampering or modification. Ø   Blockchain was first introduced in the white paper for Bitcoin in 2009 by unknown person named as Satoshi Nakamoto. Currently, blockchain is used by multiple organizations to tackle their problems and provide a better solution. What exactly is Blockchain: The blockchain is general terms is defined in following manner:   A technology that permits transactions to be recorded permanently.    A technology that removes intermediaries and create trust through the algorithm. A technology that cryptographically secure...
Read more

Sitecore PowerShell : Part 1

By Er. Pranshu Katiyar (Software Engineer) -
Image
  Sitecore PowerShell Extension: Sitecore PowerShell Extensions (SPE) is a module for Sitecore that enables scripting and automation capabilities using PowerShell. PowerShell is a scripting language and shell designed for task automation and configuration management . With SPE, you can create and execute PowerShell scripts within the Sitecore context, allowing you to automate various tasks and operations. Here are some key aspects of Sitecore PowerShell Extensions: Installation You can install SPE using the Sitecore Installation Wizard or install the module manually by copying files to the appropriate directories. Integration with Sitecore SPE integrates with the Sitecore Desktop and Content Editor, providing a PowerShell console directly within the Sitecore interface. Scripting Environment SPE provides a scripting environment where you can write, edit, and execute PowerShell scripts. You can use these s...
Read more

Contact Me/Any Suggestion

Name

Email *

Message *