SITECORE WEB EXPERIENCE MANAGEMET

By Er. Pranshu Katiyar (Software Engineer) -

 Explore the Advantages of Sitecore

  • Sitecore brings your business the advantages of a one-stop-shop for software, hosting, and support.
  • Build More Intimate Relationships, Sitecore is the best in the world at Personalized Digital Experiences.
  • Content management: Sitecore provides an intuitive drag-and-drop interface for adding, editing, or deleting content. You can also easily share created content across different sites, domains, and microsites in multiple languages.
  • Scalability: Sitecore can adapt to tackle a range of use cases, including scalability, security, and customizability.
  • Email experience manager: Sitecore 10.1 includes improvements to Sitecore Email Experience Manager (EXM), such as more sophisticated controls, enhanced support for emails in new languages, and a suite of new email templates.
  • Create Compelling Digital Experiences, enables brands to combine content, commerce, data, and operations into insights that deliver the best possible experience.
  • Integration: Sitecore Experience Commerce (XC) is cloud-enabled and fully native for an industry-leading CMS.
  • Content personalization: Sitecore AI helps by analysing visitor behaviour to learn where they are in their journey, deepen their understanding of them, and determine the best content to optimize their experience.
  • Cultivate Loyal Customers by Creating Human Connections between Brands and Customers.

Abbreviation Definitions for Sitecore Products

Sitecore XP

Sitecore® Experience Platform™ is the digital experience platform providing personalization, machine learning, and marketing automation.

Sitecore XM

Sitecore Experience Manager™ is the content management system (CMS) providing multilingual, multicultural, multichannel, and multisite content management.

Sitecore xDB

Sitecore® Experience Database™ is the database that connects to Sitecore XM providing data interchange, encryption, and real-time insights.

Sitecore EXM

Sitecore Experience Email Manager is a channel of delivery within the Sitecore platform.

Sitecore FXM

Sitecore Federated Experience Manager is the channel that allows you to connect your non-Sitecore hosted websites to keep consistency between the sites.

Sitecore XC

Sitecore Experience Commerce™ is the product that provides for integrated and personalized shopping experiences on your website.

Sitecore xProfile

Sitecore Experience Profile™ is a core functionality within the Sitecore platform, which houses the profile data.

Sitecore xEditor

Sitecore Experience Editor is a core functionality within the Sitecore platform, which enables the editing function.

Sitecore PXM

Sitecore Print Experience Manager is the channel that provides web-to-print capabilities in your Sitecore platform.


Fundamental Products in Sitecore XP

Sitecore Experience Platform (XP) empowers marketers with comprehensive digital marketing services and tools. Sitecore Experience Platform culminates in highly effective and personalized experiences, which provide you with a faster time to market and a lower total cost of ownership. 

Sitecore XP consists of three products: Sitecore XM, Sitecore xDB, and Sitecore xConnect. Each one of these components enables a different service.

  • Sitecore xDB stores every customer profile, interaction, and behavior over time, including online and offline experiences.
  • Sitecore XM incorporates all the native tools that digital marketers need, including scalable campaign management, advanced analytics, testing, optimization, and marketing automation with omnichannel delivery.
  • Sitecore xConnect provides APIs that let your developers connect and collect data between Sitecore and almost any other system, including CRMs, POS, ERPs, PIMs, third-party email, analytics, and social platforms.

Primary Functions of Sitecore XM

Sitecore Experience Manager (XM) is a robust content management system that enables you to deliver the right content to the right person at the right time.

The first functionality in Sitecore XM is multichannel delivery through perfectly sized and scaled content regardless of device or display.

The second functionality in Sitecore XM is scalable governance controls to quickly scale out user roles and security across thousands of sites, thus ensuring compliance with security standards.

The third functionality in Sitecore XM is personalization to be delivered everywhere, including IoT, AR, VR, mixed reality, and digital signage for true omnichannel reach.

The fourth functionality in Sitecore XM is multilingual and multicultural translations to reach audiences in their preferred language.

The fifth functionality in Sitecore XM is multiple website support through content sharing across site groupings, and this feature creates a consistent experience across all sites.

The sixth functionality in Sitecore XM is implementations delivered with speed using the Sitecore Experience Accelerator. 


Capabilities of Sitecore xDB

Sitecore Experience Database (xDB) enables data collection at scale between website visits, call centres, in-store visits, and any other third-party data sources.

Sitecore xDB is an analytics database that drives marketing features in Sitecore. Some capabilities of Sitecore xDB include:

  • Marketing analytics
  • Personalizing user experience
  • Data integration
  • Tracking multiple user sessions
  • High performance
  • Speed to market
  • Scalability
  • GDPR compliant

This is facilitated through data interchange with Sitecore xConnect and machine learning and also by securing customer data and utilizing industry standard services. Sitecore's xDB provides you with a 360-degree view of your customers. 

Sitecore xDB stores analytics data, including contacts and interactions. It can track standard web metrics for each digital channel, such as visits, patterns, downloads, and conversions.

Sitecore xDB is based on MongoDB, which allows for high-performing scaling of large volumes of collected experience data. Sitecore takes care of all analytics data collection and aggregation, including the reporting databases. You can host and scale the content management aspects of the platform. 

Data interchange with xConnect™: 

Sitecore xDB incorporates Sitecore xConnect™, an API framework that lets you import data from any source into xDB and use it to refine personalization. You can also export data for profiling and performance analysis.

Machine learning power with Sitecore Cortex™: 

Machine learning delivers computational processing power to deliver real-time insights from xDB’s expansive customer data. 

Secure customer data:

Encryption at rest and in motion keeps your customer data secure and private. Personally identifiable information (PII) compliance is also supported as is Right to be Forgotten and Data Portability for GDPR compliance.

Industry standard services:

By allowing marketers to extend and customize xDB data, xConnect uses OData RESTful service with full data interoperability with Sitecore systems.


Sitecore xDB is compatible with the following features when disabled:

  1. Content editing in the Experience Editor
  2. Device detection

Overview Sitecore Experience Manager

Multisite management: Share content, presentation, and modules, with central management and monitoring across multiple websites

Reusable templates: Take advantage of out-of-the-box reusable UX layouts and pre-built components.

Multilingual content: Present the right language to the right customer regardless of the digital channel or device they’re using.

Optimised for mobile: Automatically detects and optimises website content for visitors’ devices, and Geo IP detection enables personalisation based on physical visitor location.

Personalisation: Deliver targeted, relevant web content of your products and services to your visitors by setting personalisation rules in session. This creates a better brand connection, increases conversions, and customer satisfaction.

One system: Content authors can manage and write multilingual content in one place.

Headless: Takes a ‘write-once-distribute-across-any-channel’ approach, and automatically serves omnichannel content in the best format for each customer’s device.

Enterprise-class search: Offers website visitors, as well as content authors, a user-friendly search engine to easily find the right content.

Increases speed to market: Reduce web development time with a new Docker-based development workflow and Sitecore Containers.

Flexible hosting options: You can deploy with on-premises and cloud or use Sitecore’s Managed Cloud services.

Moderate your content: Manage your web content flow with effective workflows.

Intuitive form creation: Easily create forms using drag and drop functionality.

Efficiently create apps: Developers can access the latest services and APIs to quickly create applications.

Publish static JSS websites: Sitecore Experience Edge (available for version 10) enables static Sitecore JSS websites to publish, while also delivering real time content to headless websites.

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